Compeer Rochester

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ELIMINATING THE STIGMA

Challenge

Compeer Rochester came to The Cause Collaborative with a need to raise awareness of Compeer's mission to provide friendships and supportive relationships, while working to eliminate the stigma around mental illness in Rochester. With the mindset of no challenge is insurmountable - our team set out to achieve.

Resolution

Our first order of business was to get to know the Compeer team and organization - we dug deep so we could truly tell their story. We assessed Compeer's identity, ultimately aligning their branding and messaging with the work they did for the Rochester community. 

Step two was to provide strategies for outreach to increase volunteerism and fundraising for the organization. We provided campaign and fundraising appeal strategies, along with strategy for outreach to new community partners and sponsors.

Impact

The Cause Collaborative developed campaign strategies and provided public relations outreach and support to tell the story of mental illness to the community and increase awareness about the stigma of mental illness. 

In addition to earned media being incorporated into their integrated marketing approach, The Cause Collaborative also developed a Compeer Annual Report. The annual report was designed to thank donors, highlight Compeer success stories and tell the story of friendship. This report increased an additional touchpoint for donor recognition.