"Our focus is on developing local partnerships with organizations, projects, and individual small businesses who are working to create change and to make a difference in the community. I love partnering with projects that I believe in and can attach my passion to."
- Rebecca Delaney, President & CEO
The Cause Collaborative (formerly Delaney Marketing & Event Services) was founded in 2014. Focusing on marketing and building awareness, The Cause Collaborative develops innovative strategies and creative brand solutions, specializing in working with start-ups and non-profit organizations with diverse needs and budget restrictions. The team brings local expertise in advocacy marketing to provide services to support a particular cause, point of view, or a matter of public importance or interest.
Owner and marketing strategist Becca Delaney Johnson, M.S., launched the niche marketing firm after working as a consultant to provide strategy and implementation for marketing and events at a local level. Becca realized early in her career that she wanted to work with and help the companies she felt were often left out of the equation locally - the non-profits and cause organizations in Rochester's booming creative market. After spending her early career getting as much experience as possible in a short period of time working under some of the most creative industry experts in the area - skyrocketing her career quickly through positions such as Director of Marketing & Communications at a local start-up tech firm, then in Marketing & Events at Rochester Institute of Technology, and through her vast experience at Clark CSM Marketing Communications as their Director of Client Services. After spending five years in the field, Becca went out on her own to pursue her entrepreneurial dream and opened a cause marketing business in Rochester, allowing her to partner with projects she believes in that are working toward building better communities.
The team at The Cause Collaborative has a reputation of making the 'impossible' happen and stretching a budget by bringing together teams to achieve once deemed insurmountable goals. Internally, the team is dedicated, passionate, and driven to help community causes, and each staff member brings a vast array of experience providing messaging and creative to clients. The firm also collaborates regularly with local industry experts and other agencies in areas such as marketing research, web development, and production services.