"Our focus is on developing local partnerships with organizations, projects, and individual small businesses who are working to create change and to make a difference in the community. I love partnering with projects that I believe in and can attach my passion to."  
- Rebecca Delaney, President & CEO

 

The Cause Collaborative (formerly Delaney Marketing & Event Services) was founded in 2014. Focusing on marketing and building awareness, The Cause Collaborative develops innovative strategies and creative brand solutions, specializing in working with start-ups, non-profit, and mission-driven organizations with diverse needs and budget restrictions. The team brings local expertise in advocacy marketing to provide services to support a particular cause, point of view, or a matter of public importance or interest. 

The team at The Cause Collaborative has a reputation of making the 'impossible' happen and stretching a budget by bringing together teams to achieve once deemed insurmountable goals. Internally, the team is dedicated, passionate, and driven to help community causes, and each staff member brings a vast array of experience providing messaging and creative to clients. The firm also collaborates regularly with local industry experts and other agencies in areas such as marketing research, crisis communications, website development, media buying, and production services.

 

Becca has always been known for her passion and energy. Specializing in non-profit marketing, Becca leads the team who partner with non-profits and cause-based for-profits who have a story to tell, typically around a community issue or cause. Before founding The Cause Collaborative, she worked as Director of Marketing & Communications for both a local corporation and a non-profit after working in local agencies as Director of Client Services. She holds a Masters from RIT in Communication and Media Technology, and a Bachelors from St. John Fisher College in Communication and Journalism. Becca is someone who purposely turns anything she can into an art project. Becca’s greatest hobby is teaching - she’s an adjunct at both St. John Fisher & Rochester Institute of Technology.

Becca Delaney Johnson
President & CEO 

Kieran is known for sparking concepts that speak to an audience and specializes in identity development and visual storytelling. After graduating with a Bachelor's in Fine Arts in Graphic Design from the Rochester Institute of Technology, Kieran started his career in ad agency life as Art Director at Roberts Communications and then gained extensive experience in non-profit marketing and event development as Senior Graphic Designer at the Rochester Museum and Science Center and as a local freelancer for various agencies before joining The Cause Collaborative. As Associate Creative Director, Kieran is responsible for developing creative that helps non-profits and mission-driven organizations reach more people. His favorite side hustle is working with reclaimed barn/pallet wood as the owner of Burnt Mill Reclaimed Works + Design. Kieran keeps himself busy and all-hands-on in the creative world as Creative Co-Chair for the Rochester Advertising Federation Board. In his free time, he has two dogs he loves spending time with and is a true animal lover at heart (and loves cooking!), so its safe to say he fits in well here and is known to bring in goodies for the office. Kieran jumps at any opportunity to tell a story visually and create art that people can connect to on a deeper level. That is one reason why he loves cause marketing, he wants to make a difference in non-profits by bringing their stories to new heights. 

Kieran is known for sparking concepts that speak to an audience and specializes in identity development and visual storytelling. After graduating with a Bachelor's in Fine Arts in Graphic Design from the Rochester Institute of Technology, Kieran started his career in ad agency life as Art Director at Roberts Communications and then gained extensive experience in non-profit marketing and event development as Senior Graphic Designer at the Rochester Museum and Science Center and as a local freelancer for various agencies before joining The Cause Collaborative. As Associate Creative Director, Kieran is responsible for developing creative that helps non-profits and mission-driven organizations reach more people. His favorite side hustle is working with reclaimed barn/pallet wood as the owner of Burnt Mill Reclaimed Works + Design. Kieran keeps himself busy and all-hands-on in the creative world as Creative Co-Chair for the Rochester Advertising Federation Board. In his free time, he has two dogs he loves spending time with and is a true animal lover at heart (and loves cooking!), so its safe to say he fits in well here and is known to bring in goodies for the office. Kieran jumps at any opportunity to tell a story visually and create art that people can connect to on a deeper level. That is one reason why he loves cause marketing, he wants to make a difference in non-profits by bringing their stories to new heights. 

Kieran Redmond
Associate Creative Director

Rachelle is currently a senior at St. John Fisher College and will be graduating this May with a Bachelor's Degree in Media and Communication and a minor in Marketing.  Rachelle joins The Cause Collaborative team on a part-time basis and assists with the concepting, planning, management and execution of events for nonprofits and mission-driven organizations. She participates in company brainstorms and is responsible for maintaining trends while assisting with event-related vendor relations. Rachelle has a passion for working with nonprofits and gaining experience in the sector.  In her spare time, Rachelle enjoys spending time with her friends, family, and her dog, Taco.  

Rachelle is currently a senior at St. John Fisher College and will be graduating this May with a Bachelor's Degree in Media and Communication and a minor in Marketing.  Rachelle joins The Cause Collaborative team on a part-time basis and assists with the concepting, planning, management and execution of events for nonprofits and mission-driven organizations. She participates in company brainstorms and is responsible for maintaining trends while assisting with event-related vendor relations. Rachelle has a passion for working with nonprofits and gaining experience in the sector.  In her spare time, Rachelle enjoys spending time with her friends, family, and her dog, Taco.  

Rachelle Jaffarian
Marketing & Event Assistant

Michaela is currently a junior at Rochester Institute of Technology, majoring in Graphic Design with a minor in Public Relations and Advertising.  Michaela joins The Cause Collaborative team on a part-time basis and assists with digital campaign development, design of event decor, and web collateral.  Michaela has a passion for documenting the beauty all around her – whether that is through design or photography. When she is not letting her creativity flow throughout The Cause Collab office, Michaela can be found at a local farmer’s market, playing trivia, or perfecting her hand lettering skills.  

Michaela is currently a junior at Rochester Institute of Technology, majoring in Graphic Design with a minor in Public Relations and Advertising.  Michaela joins The Cause Collaborative team on a part-time basis and assists with digital campaign development, design of event decor, and web collateral.  Michaela has a passion for documenting the beauty all around her – whether that is through design or photography. When she is not letting her creativity flow throughout The Cause Collab office, Michaela can be found at a local farmer’s market, playing trivia, or perfecting her hand lettering skills.

 

Michaela Sansouci
Graphic Design Assistant

Lauren has spent her career in content development, events, and project management. As Content Marketing Manager, Lauren is responsible for managing content marketing strategies to meet the diverse needs of the integrated marketing plans for our clients. She also manages social media content for clients. Lauren holds a Bachelors degree in Communications/Journalism from St. John Fisher College and brings experience from her previous role as the Events and Promotions Manager at RIT and prior to that from her position as Special Projects Manager at the University of Rochester. When she's not in the office, you'll find her catching up on the latest season of Game of Thrones.

Lauren Heary
Content Marketing Manager

Meg brings an expertise in event and project management. In her role, she also oversees customer and vendor relations to ensure project deadlines and expectations are met. Meg graduated from Rochester Institute of Technology with a degree in Hospitality and Business Management and minors in Advertising and Public Relations. Before joining The Cause Collaborative team, Meg was the PR and Marketing Manager for the New York Wine and Culinary Center. She enjoys visiting local Rochester restaurants in her off time and considers herself quite the “foodie".

Meg Lindsay
Events Manager

Claire is currently a Senior at St. John Fisher College where she will graduate with a degree in Media Management. Claire now joins The Cause Collaborative on a part time basis as our Marketing and Communications Assistant. In her role, Claire will be communicating all front-end communications, assist in the scheduling and execution of company related events, help maintain databases, gather, review, analyze and lead research material relevant to needs. In her spare time, Claire enjoys playing with her dogs.

Claire Sauter
Marketing & Communications Assistant

Digital Content Designer (Graphic Designer) - Full Time

Event Coordinator - Full Time

External Communications Coordinator - Full Time

Administrative Assistant/Project Manager - Part Time/Temp to Hire

 

We're always looking for passionate individuals hoping to better Rochester by helping causes. If you're a go-getter who brings an unmatched work ethic, please reach out by filling out the below or emailing us at info@thecausecollab.org. 


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