Fast Forward Film Festival
FOr local, by local
Fast Forward Rochester was launched in 2014 and was designed to address the lack of opportunities for diverse community members to connect and collaborate on environmental issues. Fast Forward ROC gave Rochesterians an opportunity to share their story. Through its annual Fast Forward Film Festival, FastForwardROC showcases new environmental perspectives through short films created by aspiring and seasoned local filmmakers. The festival inspired and supported community engagement and artistic expression in pursuit of environmental action.
Fast Forward Rochester uses the power of storytelling to encourage social action for the environment. Launched during Earth Week 2015, the Fast Forward Film Festival challenged the community to make compelling short films about environmental issues of importance. By providing a platform for local perspectives to be shared, a diverse community of environmentally-minded changemakers within Rochester was formed. And by fostering connections, promoting available resources and actively encouraging under-served youth to tell their story, greater community engagement around environmental concerns became a reality in Rochester.
Through a juried process, winners were selected and awarded prizes, including an audience choice winner. This stellar launch suggests widespread community support for the arts as an entry point for environmental action. Fast Forward Rochester worked with community organizations to build a network of resources to support filmmakers new to the craft.
The Cause Collaborative directed the project in its entirety – in turn proving this initiative to be a case study for the team's versatility in managing marketing and business development. In addition to the marketing deliverables below, the team also provided informational sessions and gave dozens of presentations including at TEDx Allendale Columbia, to local schools, educators, filmmaking clubs, community centers, and local universities to discuss the environment and encourage storytelling.