PEOPLE. PLANET. PROFIT
Impact Earth, Inc. is a zero-waste solutions company based out of Rochester, providing individuals, businesses, and event planners with personalized training on sustainable practices. A part of the Rochester Institute of Technology’s business incubator, Venture Creations, Impact Earth has quickly made a name for themselves throughout Rochester and Western New York, working with various restaurants, community festivals, farmer’s markets, and businesses to implement zero waste education, as well as packaging and events.
The Cause Collaborative worked with Impact Earth since their establishment, assisting with everything from the naming of the company to a complete brand overhaul – and most recently, design and development of a new website. The team has provided an array of marketing strategies, each fresh and unique to their different business sectors. Impact Earth needed an identity, a name, a brand, and their story identified and told in the community. Launching a zero waste solutions company in Rochester had a unique set of challenges, and we helped the team to create an organization that could sustain and grow with the demand and need for zero waste services and solutions. From recommendations on organizational development plans, to creating campaigns for public service in the community - we did not stop at traditional marketing and event strategy.
The Cause Collaborative got to know the needs of the unique business, and helped to create the story of Impact Earth Inc. in Rochester. Since its incorporation, Impact Earth has grown from a staff of one to a staff of four, have moved into an office space, have worked with large corporations on zero waste auditing and practices, and has signed local restaurant and businesses to create zero waste efforts from packaging to events. The recommendation of creating a Community Farmers Market network has allowed Impact Earth to branch out into the farmers market community to realistically set sights on creating ‘zero waste markets’ by 2020 in Rochester.