FROM WHIMSICAL FAIRYTAILS TO THE WONDERFUL WIZARD OF OZ
Challenge 2016 & 2017
After over a dozen successful events, Lollypop Farm turned to The Cause Collaborative in 2015 to manage their annual gala . The Cause Collaborative quickly understood the signature event needed to incorporate storytelling. Lollypop Farm agreed that they would love to host more than just a successful fundraiser - they wanted guests to leave with an unforgettable experience and bring new meaning and stories to their gala event.
Resolution Summer 2016
The Cause Collaborative conceptualized the Wizard of Oz, There’s No Place Like Home theme for the 2015 Lollypop Farm Gala. The nostalgic feel hit home with guests and hand-drawn animal characters who played the roles of “Dorothy” the cat, “Tin Man” the dog, “Scarecrow” the horse, “Lion” the pig, and “Toto” the ever-adorable guinea pig added flair and fun. Backdrops of Emerald City, Dorothy’s House, and the Wicked Forest, painted by artists from Geva Theatre, added cohesiveness to the multi-room venue and focused on the guest experience.
In addition to providing one of a kind event décor, The Cause Collaborative gave Lollypop Farm a new platform to talk about adoptions. Lollypop Farm told stories through video and printed collateral about successful adoptions and animals still waiting for their forever homes that all tied back to the theme of There’s No Place Like Home. These touching stories played a strategic role in the gala and future fundraising endeavors.
Resolution Summer 2017
The second year, our team concepted a whimsical and enchanted evening with the theme "Fairytail Ball" based off of the journey to find animals fairytail endings. We worked with a local photographer to feature real animals from Lollypop Farm in all marketing materials. At the event itself, guests loved the enormous castle facade on the stage. The royal courtyard, a horse-drawn carriage made of balloons, and an oversized throne for the photo booth area. They also loved the giant hand-painted rearing horse we borrowed from a local artist from "Horses On Parade", complete with a tutu and unicorn horn. From castle costumes to themed silent and live auction items, we had a blast bringing this fairytail to life.